Robijyoti

Feature writer by heart. SEO content marketer by profession.

  • On preserving brand Personality in the Age of AI-Generated Content

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    3 min read

    One really important question I’m seeing often asked these days is that while clients seeking content writing services try to integrate AI in content production, they don’t want to sacrifice their brand tone and personality.  What they want to say is “We don’t want to be another shark in the sea of sameness.” In other…

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  • Does AI generated content rank in Google? (Interesting original finding)

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    3 min read

    Does Google rank AI-generated content? My experiment’s reveals ‘Yes’… with a twist. So discussions around AI-generated content and its impact on search rankings have been ongoing, with mixed opinions from experts. Ofcourse, AI writes 10X faster than humans, but it can’t replace the intellect of a writer because it is a machine. While it is…

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  • What Google’s filler content warning tells us (personal perspective)

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    5 min read

    I recently read an article on SEJ titled Google Cautions SEOs & Creators About Filler Content. It talks about the varied implications of artificially inflating word count to make a piece of content appear longer, referring to the new section 5.2.2 of the QRG. This is important information for the digital marketing fraternity in general. I…

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